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Even in this hot real estate market, selling your home needs a little bit of marketing effort. Ads and brochures are necessary and effective tools. So, what do you put in your marketing materials?

Content

To the degree possible include key information in your ad or brochure. A classified ad will contain less than a poster, which will contain only a brochure, which might contain not as much as an online listing, etc. The key, however, is to make sure each medium contains maximum information and minimum fluff.

In general, people want to know what kind of house is on offer (single family house, townhouse, condo, etc.), what number of bedrooms and baths it has, its general location, and the price. Obviously, you also need to include contact information so potential buyers know how to reach you.

If you've got the space, an excellent method is always to describe the characteristics of the house that lead you to originally purchase it.

* Was it the location?

* A beautiful view?

* Neighborhood charm?

* A school district you were looking for?

* A lot of storage?

* Garage spaces for several cars?

* High ceilings?

* The design and style of architecture?

* Large entertainment areas?

* A beautiful garden?

Don't be shy. Mention the best features to set your home apart from others for sale.

A note of caution is necessary here. Once you mention your home's best features, don't overstate them. If the potential buyer's first emotion on actually seeing your home is disappointment, there really isn't much potential for a sale to that person. With that in mind , I wouldn't make reference to a house having a garden that backed with a small farm pond as "waterfront property," neither would certainly I call a small, city apartment with windows on an air shaft a "spacious city abode with sunny views".

Photos

Include color photos of your home whenever possible. When selling real estate, a picture really can be worth a thousand words.

While taking your photos, take a lot of them. Consider them from typical angles and from unusual ones, as well.

Cameras often like odd angles. Photos that show three walls very often seem to reduce the size of the room visually. It is often safer to show only 2 walls considering the corner slightly, or very, off center.

You might show the same room from more than one angle. One photo may include a wall of windows and another show a fireplace in the same room. Regardless of your approach, remember the photographs gives a potential buyer the very first impression of your house. Obviously, marketing is one of the key factors in selling a home. If you are creative with yours, buyers will come.

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