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Search engine optimization can be done in 2 ways - the honest one (white hat) and the bad one (black hat).

White hat optimization refers to legal search engine optimization methods, recognized by the search engines.

Black hat engine optimization methods are way to cheat your way to higher web site ranks. If the search engines find out that (and they mostly do), your web site will get punished and thrown at the end of the search results.

Black hat actually represents illegal methods of link building.

There are two parts of website optimization - on-site optimization and off-site optimization.

On-site optimization refers to proper inter-linking of your web pages, domain name, page names, page size, HTML tags' optimization (title, meta keywords, meta description, alt tags of images, h1-h6 tags, etc.) and page content.

On-site optimization represents the basics of good engine optimization and accounts for about 25% of your site rank in search engines.

Off-site optimization refers to to acquiring proper links pointing to your web pages. The most crucial thing about the linking is which website is the link coming from and what the anchor text is (it has to be relevant to your web site content).

Let's suppose we have a web site A, which is about dog training, and site B, which is about money making, both linking to your web site X, which is also about earning cash.

In both cases, the link's anchor text should be relevant to your website content and should contain keywords that you want to rank high for. Anchor texts such as click or click here will be utterly useless. As a matter of fact, anything other than your relevant phrases would be useless.

If we suppose that both websites, A site and site B, link to your site, X, with relevant words (such as make money online), the link from page B has a higher significance than a link from page A, but both have value as they are relevant.

A link is considered a vote from one web site to another. Google pagerank (Google's view of website's significance, is between 0 and 10) is another relevant element for rankings on Google. The higher the pagerank of the site linking to your site, the higher the link value in Google's perspective. You should get links from all relevant pages, not just high pagerank websites.

Actually, all links with relevant anchor text, obtained in an approved way, are good for your website ranking. Never end the linking process, even when you rank first on all search engines for your desired words.

There are a lot of elements search engines take into consideration when they rank web sites, such as page sizes (should be less than 100 KB), domain age, quantity and quality of links, link age and many others. It could take years for your website to obtain your hoped search engine rank.

Engine optimization is very time-consuming, but provides long-term results and is crucial for any profitable online company. If you need search engine submission or other guaranteed seo services, use a specialist organic seo company to do the work for you!

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