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Music on hold, commonly abbreviated as MOH, is a business practice whereby music is played on a music on hold player at the time the caller waits to be served. Ordinary sources of telephone on hold music include stock MOH CDs (with or without intermittent voice-overs like 'please stay on the line'), custom-designed MOH (with or without intermittent voice-overs), radio, off-the-shelf commercial CDs, and even online on hold. Your business will benefit a great deal from music for hold.

According to recent AT&T research, up to 70% of calls are put on hold for more than 30 seconds. Cases where the callers were on 'silent hold' resulted in call abandonment rates of around 75%. 80% of these callers hang-up within 1 minute. The same study revealed that callers with music for hold remained on the line for as much as five minutes more. You should therefore, attempt to keep customers/clients on the line for as long as you can and this is achievable through a music on hold player.

The same AT&T study revealed that 30% of callers purchased other products/services depending on what they heard while on hold and 25% of callers made purchases depending on sales suggestions while on hold. A recent CNN study showed that 90% of callers preferred on hold messages over silence. You should thus, utilize this opportunity to convert the music on hold into an advertising system. You will get better ROI (return on investment) with MOH.

Your business takes advantages from telephone on hold music as most of these callers never called back. The CNN survey showed that 35% of those who cancel the line never recall. MOH ensures that you get customer loyalty. The individuals who hung up do so due to boredom or frustration and intermittent voice-overs like 'your call is important to us' and 'someone will be with you shortly' keeps them on the line.

MOH is beneficial in that it complements other advertising techniques such as branding. The voice-overs will be professionally composed and recorded, and involve promotion of your company, the products/services it sells, and your website and its specification in the telephone on hold music. You could also stimulate your customers to take action since a call to action makes a huge difference in a sale. You could mention the strengths of the business and your specialty. A music on hold player handles various sources of music, indicating you will not have unwanted clutter. A music on hold player can be handled by only one person.

Using Music On Hold Player In Efficient Manner
Music on hold, popularly abbreviated as MOH, is a business practice whereby music is played on a music on hold player while the caller waits to be served. Common sources of telephone on hold music are the stock MOH CDs (with or without periodic voice-overs....

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On hold messages are messages that are pre-recorded in answering machines by voice talents. Your callers get to hear these messages while they are on hold. There are several reasons why hold messages are such effective marketing tools.

Suggestions About Getting A Music On Hold Player
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Where To Get Music For Hold
There are several sources of music for hold and you should therefore, ensure that your music on hold player is able to support most of them. The music could come from radio. All you need to do is connect the local radio station via the MOH jack in the player.