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Article promotion has been the mainstay of online marketing and individual web site promotion since the first days of the World Wide Web. There is discussion about Yahoo and Google and the other search engines like Yahoo reducing the value of backlinks from the secondary tier article submission sites. What happens to your visitors and page rank when those views and that hyperlink juice disappear, if they do.

Web 2.0 articles marketing is the destiny of marketing with articles, In my view. What do we mean by Web 2.0 content marketing and how is this approach different from the conventional method of writing and distributing articles on the article directories?

Web 2.0 information marketing is about well leveraging the longtail copy that you positioned on your website and your individual pages using social networking, content sharing sites, video marketing, and the hyperlink juice from these proven authority sites. The significant difference is this. When you publish an article to a new article directory your anchor text links back to a selected page on your site. There is a 1:1 relationship between the anchor copy in the author's box of the piece of content and a primary keyword on your webpage that you hope to position for.

For instance, if you sell the Gibson Popcorn Maker on your website, the anchor text in an article you generate on a content directory would be Gibson Model 100. The url in the author's box would probably point back to a specific page on your web-site that includes the Model 100. If you do this plenty of times with enough unique articles you will likely hit upon some success from a satisfactory ranking for that keyword in the search engine results pages (SERPS). That is all well and proper. Some people have made hundreds of dollars a day in Adsense income by aiming for high payout keywords with this very same method and have never paid a nickel for Payperclick advertising.

Web 2.0 Articles Marketing will boost all the phrases associated with your featured popcorn maker and any other component of making popcorn that Yahoo and Google sees as relevant to your domain across the entire array of media available to you.

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