According to a Forbes.com story about consumer spending habits, in particular, around wellness. "The popularity of the health and wellness trend is visible across consumer groups, and it differs significantly from the various food and exercise trends that took hold in previous decades. Eating healthily, exercising regularly and monitoring one’s health have become a lifestyle choice. ..."Many of them (millennials "the driving force behind the trend") bring fitness into everyday life visibly by wearing athleisure apparel for all kinds of activities other than working out.
The New York Times reported back on in 2010 “While the death rate from— the most severe skin cancer — has been declining for 20 years for people under 50, men over 50 have the highest increase in death rate, 3.2 percent a year since 2002.
Again and again, research proves UV exposure increases skin cancer, premature aging, and other skin damage. Take the necessary steps now. It's not too late.
The highest annual increase in incidence of melanoma is among white men over 65, 8.8 percent a year since 2003. And while there’s also rapid growth among young white women ages 15 to 34 (40 percent of 18-year-old women have used a tanning bed in the last year, compared to 8 percent of men, according to the American Academy of Dermatology), nearly twice as many men as women die of skin cancer each year”.
According to the National Cancer Institute and the Centers for Disease Control and Prevention (CDC):
The Melanoma International Foundation states that:
Our clothing undergoes the most stringent UV Testing:
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Conventional wisdom has long held that living a healthy life means eating well and getting enough exercise. Both are true enough, but those are just two pieces of a much bigger picture. Discover our Wellness and Healthy Living Collection.