BloqUV sun protective apparel, UV active wear, UV facts

According to a Forbes.com story about consumer spending habits, in particular, around wellness. "The popularity of the health and wellness trend is visible across consumer groups, and it differs significantly from the various food and exercise trends that took hold in previous decades. Eating healthily, exercising regularly and monitoring one’s health have become a lifestyle choice. ..."Many of them (millennials "the driving force behind the trend") bring fitness into everyday life visibly by wearing athleisure apparel for all kinds of activities other than working out.  

The New York Times reported back on in  2010 “While the death rate from— the most severe skin cancer — has been declining for 20 years for people under 50, men over 50 have the highest increase in death rate, 3.2 percent a year since 2002. 

Again and again, research proves UV exposure increases skin cancer, premature aging, and other skin damage.   Take the necessary steps now.  It's not too late.  

The highest annual increase in incidence of melanoma is among white men over 65, 8.8 percent a year since 2003. And while there’s also rapid growth among young white women ages 15 to 34 (40 percent of 18-year-old women have used a tanning bed in the last year, compared to 8 percent of men, according to the American Academy of Dermatology), nearly twice as many men as women die of skin cancer each year”.

According to the National Cancer Institute and the Centers for Disease Control and Prevention (CDC): 

• Cancer of the skin is the most common of all cancers in the United States.
• Melanoma represents only 4 percent of all skin cancers in the U.S.but accounts for more than 75 percent of all skin cancer deaths. 
• Although exposure to the sun's ultraviolet (UV) rays is said to be the most important factor in the cause of skin cancers, about 70 percent of American adults do not use sun-protection measures.

The Melanoma International Foundation states that: 

• 90% or more of melanoma is caused by ultraviolet radiation either from the sun or tanning salons.
• Melanoma is the most common cancer in women ages 25-29 and second only to breast cancer in women ages 30-34. 
  Over 80% of a person’s lifetime exposure to the sun occurs by the age of 18. 
• Skin cancer is one of the most common and fastest-growing forms of cancer in the USA. In fact, one in every 5 Americans will develop skin cancer in their lifetime (Skin Cancer Foundation).

Our clothing undergoes the most stringent UV Testing:

• All BloqUV fabrics are tested in accordance with the American Association of Textile Chemist and Colorist (AATCC).
• Fabrics undergo 40 home launderings and 100 hours of simulated light. BloqUV provides a minimum UPF 50 = blocking 98% of sun's rays.
• BloqUV customers have piece of mind that all BloqUV clothing provides. UV protection and blocks 98% of the sun's rays (UVA and UVB).
• BloqUV - sun protective clothing that is fashionable and functional.  

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