Everything HUM is designed with love, intention, and a careful attention to the tiniest detail. The beautiful and meaningful patterns you see on the fabrics of our meditation cushions and other offerings are the unique language of HUM. But they are not just pretty designs…it goes so much deeper. Tim Girvin (of GIRVIN Strategic Branding and Design) is the creative mind, the thinker behind our patterning language. Tim is an artist, a calligrapher, a meditator, a seeker, a surfer, a storyteller and a branding guru. I am extremely lucky and grateful that he has been a source of inspiration and a patient mentor on my journey, helping me express my vision, tell my stories and reveal the soul of HUM. Let Tim inspire you too through his work and his writings: https://www.girvin.com/blog/
We asked Tim to explain the meaning behind our patterns and motifs, and here are his magical words.
There is a pattern in a pattern, there’s what you see and there is what you sense as the patterning deepens itself. When we look at nature, we can see a pattern in the tendrils of a fern, that finds itself in a leaf, the whorls of wood, the swirl of water rivulets and the marking of a stone, river-run. We think about our patterning as resonance—it’s vibrational. It plays out its story as a tiering, layering patterning on pattern, as in what lies above, can, too, be found beneath. And neath that.
If you think about vibration, surely its sound, but it’s also a deeper sensing, which comes into your meditative state and the re-sounding of a chant or vibratory intonation. Our design language plays to this quality.
Which is our resonance—our shimmering. Inhalation and exhalation. Voice and imagination. The vibration of alignment. Moving into stillness.
The beautiful HUM fabric designs have been specifically created to subtly support your practice with patterning on pattern, message inside message—sacred calligraphic art and the resonant treatment of our mantra, our word: HUM. Mandalas and Mantras will resonate along with you during your meditation.
This calligraphic talisman whorls as a cycle in time; it is an evocation of sound and the deeper meanings of the sounds of the universe, and how we speak them, ourselves, our own individualized interpretations. As you exhale the sound, it emanates from the deep you, outwardly as the flow of vibration reaches out and touches everything around your place of being, coming from the depths of you.
A monogrammatic patterning [the HUM seed syllable] that crisscrosses in layers of meaning and reflectivity—that which reaches out, bounds softly from that incidence and springs forth to another contact, which is then another point of sound-touch, which is then another. Onwards. As in the loom of time, the cadence of the breath, the inhalation and exhalation—is a catalyst in visualizing the curves of meaning and their sonic expressive power.
There is a form, in a formality, that’s inside a formlessness. In the outward angularity of all things—from the most minuscule to the majestic—there are great gestures of scale and microscopic patternings that entwine the grand and the infinitesimal. Minerals crystalline are mountains made. There are angles of sound and light that could be straight, but are they in fact curved? Does that line bend in time, refracting in a sensation of indices, as in a prism that folds light in time, and lays the markings of a patterning that explicates itself in a rhythm moves from a linearity to a circularity that plays to passage and incessant redefinition. And how we see it—once a line, then a circle.
We look out to the now, from the future, that is the past. This design is like a window to the Light of meaning in the past geometries of the angled circles of sound, that refracts on itself and repeats its own lessons—one, to another, becomes another. A sound tells a story, like light—it rebounds from surface subtly or dramatically changed, and our patterning—as we walk this journey of sentient examination—changes from points of our own confidence, our quest for trust. In contact, like light, we are changed—our mantras sing out and waffle in their interceptions of form and the meaning of these contacts.